Daniel Shainfeld

Founder

Founded by a qualified physiotherapist with a passion for anatomy and movement, our mission is rooted in the transformative power of Pilates. We believe that Pilates equipment isn’t just for elite studios. It’s a vital tool for rehabilitation, strength, and lifelong wellness. By combining physiotherapy expertise with a deep understanding of movement science, we aspire to provide you with high-quality, accessible, and affordable Pilates equipment. Our goal is to empower practitioners, studios, and individuals to experience the full potential of Pilates—where clinical precision meets everyday performance.